All you Need to Know about Stage-Gate Model for Project Management
- Rubia Naseem
- Jul 10, 2022
- 3 min read

The Stage-Gate Model is a framework for managing and executing projects. It was developed by Robert Cooper in 1991 and is widely used in the business world. The model divides projects into stages, which are then further divided into gates. This helps to ensure that each stage of the project is given adequate attention and resources.
What are the Steps of Stage-Gate Model?
The model has since been used by a number of organizations to manage their product development process.

Source: Slidemodel.com
The stage-gate model is composed of the following stages:
1. Idea Generation: This is the first stage of the model where ideas for new products are generated. This stage is important because it sets the foundation for the rest of the product development process.
2. Idea Screening: In this stage, the ideas generated in the previous stage are screened. This helps to identify the best ideas that have the potential to be developed into successful products.
3. Concept Development and Testing: In this stage, the concepts for the selected ideas are developed and tested. This stage helps to ensure that the products will meet the needs of the target market.
4. Business Analysis: In this stage, the business case for the product is developed. This stage helps to ensure that the product will be profitable for the organization.
5. Product Development: In this stage, the product is developed. This stage includes all activities necessary to get the product ready for launch.
6. Market Testing: In this stage, the product is test marketed. This helps to ensure that the product is ready for launch and that the marketing plan is effective.
7. Commercialisation: In this stage, the product is launched into the market. This stage includes all activities necessary to make the product available to customers.
The stage-gate model is a flexible framework that can be customized to fit the needs of any organization. The number of stages and the activities associated with each stage can be modified to meet the specific needs of the organization.
What are the Benefits of the Stage-Gate Model?
One of the key benefits of using the Stage-Gate Model is that it helps to ensure that projects are properly planned and executed. This is because the model provides a clear framework for project management. By dividing projects into stages and gates, the model helps to ensure that each stage of the project is given adequate attention. This can help to avoid problems that can occur when projects are not properly planned or executed.
Another benefit of the Stage-Gate Model is that it can help to improve communication between the various stakeholders involved in a project. This is because the model provides a clear structure for communication. By dividing projects into stages and gates, the model helps to ensure that each stage of the project is given adequate attention. This can help to avoid misunderstandings and miscommunication between the various stakeholders.
What are the Platforms to Use for Creating Stage-Gate Model?
There are a number of different platforms that you can use to create a stage-gate model. Stage-gate models are a great way to project manage your project and ensure that it is on track.
One popular platform for creating stage-gate models is Microsoft Project. This software is designed specifically for project management and can be very helpful in creating a stage-gate model.
Another popular platform is Smartsheet. This platform is similar to Microsoft Project, but is slightly more user-friendly. It can be a great option if you are looking for an easy-to-use project management tool.
Finally, you can also use a project management software such as Trello or Asana. These platforms are not specifically designed for stage-gate models, but can still be used to create one.
Ultimately, the platform you use to create your stage-gate model is up to you. There are a number of different options available, so choose the one that best fits your needs.
To Sum Up
Thus, the Stage-Gate model provides a mechanism for assessing the risks and opportunities associated with each stage of the project. This can be extremely helpful in the implementation of an intrapreneurial project, as it can help to ensure that all aspects of the project are given due consideration.
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